TikTok is introducing a updated setting that permits them to reduce the quantity of AI-made videos appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 thousand million AI videos.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread release. This development coincides with a surge in AI-generated material, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising video streams on a competing service primarily display clips produced artificially. A large amount of this content is considered “AI slop”, a term for poor-quality, factory-style content that is typically absurd or bizarre.
“We know from our community that many people like content made with AI tools, including digital art to educational videos, and we want to give people the power to adjust the amount of that, depending on their own preferences,” stated a company executive.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its network tagged as AI-generated. Collectively, more than 100 m videos are added to the app each day, making AI-generated material a relatively small part of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the level of AI content they watch by using the content preference option in the platform and selecting “AI-generated content”. Additional categories that currently be modified under the tool include current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies mandate creators to identify lifelike AI-generated content, and it forbids dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.
Additionally, the service will now attach an artificially created tag to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is designed to stop users from trying to evade the disclosure requirement.
Educational Initiatives
The company is additionally introducing a $2 million educational fund for experts and groups to develop learning resources about ethical AI use. This program will assist charitable organizations dedicated to educating computer science.
Content Safety Approach
TikTok has justified its safety measures, during discussion over proposals to lay off a large number of review team members in the UK. TikTok is planning to cut 439 jobs in its trust and safety department in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content before it gets reviewed by humans. The platform stated a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is making a difference work at speed.”
